Alex Muller

Work Experience

Expedia Group
CONTENT DESIGN MANAGER
2019 - now

I manage a team that leverages industry best practices and UX research to develop persona-based content strategies for a variety of internal and external knowledge resource platforms (Expedia Partner Central Help, Knowledge Base, Vrbo Agent Knowledge Portal). We provide well-researched, data-driven frameworks for voice, tone, and style guidance for our writers, as well as multimedia content experiences for strategic self-service scenarios.

Expedia Group
DIGITAL CONTENT MANAGER
2018 - 2019

I developed and executed the global strategy for visual content — infographics, video content, hierarchy elements — in both the Knowledge Base and Partner Central Help Center. I also managed the content experience for the Partner Central Help Center and Contact Us products. In this role I:

• Prioritized our content roadmap based on user needs and business goals.
• Developed the strategy of how and when our content is delivered to our partners.
  
• Worked with our product engineering team to design, prioritize, deliver, and maintain scalable and effective solutions.
• Measured the effectiveness of our content solutions through qualitative and quantitative measurements and refined strategy as necessary.

Anthro-Tech, Inc.
CONTENT STRATEGIST
2017 - 2018
I work as a consultant in Seattle and Olympia on large government and non-profit projects to develop content plans that support organizational objectives while delivering effective user experiences. This includes auditing content, conducting user research, mapping content creation and delivery plans, developing governance structures and workflows, and teaching workshops on web writing best practices.

• Clients include: Washington Department of Fish and Wildlife, Washington Department of Transportation, Allen Institute for Artificial Intelligence
  

The George Washington University
DIGITAL STRATEGIST
2013-2017
My primary focus was web development, with an emphasis on content strategy, user experience, information architecture, accessibility and human-computer interaction best practices. I also developed creative digital marketing strategies and social media marketing campaigns to promote various university priorities. 

CQ Roll Call
DESIGN EDITOR
2013
I oversaw, implemented and developed web and print design standards for the premier political news organization on Capitol Hill.

WEB PRODUCER / COPY EDITOR
2011-2013
In this role, I maintained style principles across all platforms and mined web analytics to inform digital strategy. A focus was developing social media and HTML email content.

The Hill
GRAPHIC DESIGNER / WEB PRODUCER
2010
I edited, designed and produced content for this political newspaper’s web and print platforms.

York Newspaper Company
COPY EDITOR
2007-2010
I copy edited, designed print content and updated and edited web content at the  the 50,000-95,000 circulation Daily Record in York, Pa.